The Birmingham Business Journal’s annual Partners in Philanthropy includes an article on how companies and business are becoming more creative in how they support non-profits. The article, Creativity is a win-win for philanthropy, businesses, discusses how businesses are supporting non-profits through special events, donation of needed items, providing space or sharing profits and at the same time, branding and increasing awareness of their companies.
Christian & Small’s holiday giving website, nonstopadvocates.com is specifically discussed. In 2010, Christian & Small created a dedicated website and allowed clients to vote on one of three non-profits to which Christian & Small made a monetary donation in the client’s name. Through this effort, the firm was able to reach 53 students through Teach for America, send two families of four to Disney World through Make-A-Wish and provide 17,500 meals through Feeding America.
Debbie Smith, managing partner, said the efforts received rave reviews from clients. “We made a huge difference. The money we would have spent sending something to clients, they were actually able to contribute and make a difference in the community.”
The 2011 holiday campaign will launch December 1. This year’s focus is education and the three charities to benefit are: the Higher Achievement Summer School, Holy Family Cristo Rey Catholic High School, and Restoration Academy.